» British Vogue

Emma Watson Fantastic VogueHarry Potter star Emma Watson teams up once again with Mario Testino this time instead of Burberry, the two have worked on the upcoming issue of British Vogue magazine. Emma is sporting her Rosemary’s Baby doe alongside Vogue UK’s holidays inspired typografyCredit: Designscene.net

Alexa Chung, the British hipster-turned-designer and one-time host of the MTV series, It’s On with Alexa Chung, explains her infatuation with denim in this month’s British Vogue.

The former model, whose effortless style is often emulated, graces the March cover dressed in a ripped denim, a white unbuttoned shirt, black blazer and her much blogged about brown Chanel clogs. But she’s not just Vogue’s cover-star, Alexa is a contributing editor for the magazine and pens a personal essay explaining her obsession with the all-American material.

“Denim is a symbol of youth, sex, rebellion and, most essentially, America,” she writes. “Buying jeans is our first foray in American style.” One that she’s come to know well. “My denim shirts appear to be breeding in the bottom of my wardrobe,” she jokes, “and my newfound appetite for all things dungaree is becoming a worry.”

To read Chung’s essay in its entirety look out for the March issue of British Vogue on stands now

Alexa Chung in Vogue Magazine, March 2010 issue

Sienna Miller covers the October 2009 issue of British Vogue, photographed by Mario Testino.

The G.I. Joe and Alfie star has a lot to be happy about these days with Hippie Hippie Shake on the way and a role in the Broadway production of After Miss Julie.

Sienna Miller in UK Vogue October 2009

The campaign breaks in the August issues of magazines including Vanity Fair, Vogue, British Vogue and Tatler.

It also will appear on the brand’s Web site early next month to coincide with the magazines’ releases.

In August, an interactive digital campaign directed by Bailey that includes podcasts and behind-the-scenes footage will appear on the Burberry site.
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